To go further, we conducted a small survey of the market that Assise Construction was targeting: couples, with children or not yet, who planned to buy a house and then renovate it. Thanks to social networks, we interviewed 20 couples.
• First, out of the 20 couples interviewed, 14 did not know what the job of a general contractor consisted of.
• Finally, people who get into big projects, whether it's renovations or construction, and who get things done, have a terrible image of construction companies.
Here are the words that came up most often in the survey:
"Delay", "Scam", "Opacity", "Not clear", "Fear of being tricked", "Not confident"
To solve the problem of the unknown in the profession of a general contractor, Kobayashi Design imagined answering the question
"What is a general contractor? From the home page of the site, in a simple sentence, the visitor fully understands the role of a general contractor, while reassuring him at the same time. To complete this explanation, we added a more detailed definition in the section 'Our values.'
Finally, we highlighted the importance of the human relationship in collaboration between Assise Construction and its customers. The development of the section 'Our values' also aims to reassure potential customers who would have had a bad image of construction companies.
For the graphic charter of the website, Kobayashi Design opted for a refined and straightforward layout that highlights the projects carried out, the professionalism of the company and the people behind Assise Construction.